We all know Instagram Reels is a great idea for wedding photographers… but it can be so difficult to muster up the creativity. On top of the many, many hats that professionals wear, adding one more social media marketing channel can feel like too much. As virtual assistants, we 100% get it – some things might feel better to just ignore. But this platform can be a major draw for potential clients.

Great Ideas for Instagram Reels for Wedding Photographers

Instagram has been pushing its video content extra hard while competing with TikTok. The great news for photographers is that these inherently visual platforms make it easy to share how beautiful your work is. However, the bad news: most photographers aren’t shooting much video to accompany their still images.

Why You Should Be Using Instagram’s Video Platform

Since Instagram Reels are being pushed so hard, it only makes sense that wedding photographers would use this to their advantage. It’s time to take control of this extra-tricky algorithm and work with what you’ve got. There are so many ways to entice potential clients, and engage with current ones, using this tool.

Create Content to Re-Purpose as a Wedding Photographer

One massive benefit to creating these 9:16 videos for your business is that the content is reusable. If you’re designing the videos off-platform, you can easily share to multiple networks. Post to IG, share to TikTok, and even work the clips into your Pinterest schedule. Video content stands out regardless of the social media outlet you’re using, and this gives you a 3-in-1 option.

What to Do for Instagram Reels as a Wedding Photographer

Our team of VAs for wedding photographers has put together a list of 40+ ideas for Instagram Reels. These will help you start to develop a presence on the platform beyond still images. We always recommend maintaining your grid so you can continue to use it as a social media portfolio. However, adding video content into your feed will totally change the game for your engagement.

Do You Need to Get in Front of the Camera as a Photography Professional?

It might seem scary to get in front of the camera for this kind of content. The great news is: you don’t always have to! While it’s definitely a great way to build authority, wedding photographers have a lot to work with already. Some of these ideas for Reels and TikTok don’t even involve having video content. You can simply share collections of your photos formatted into a video.

How to Make Videos Easily for TikTok and Instagram

We recommend a few different options when it comes to creating the videos themselves. And, if this all seems too time-consuming… you can always outsource this task. Two of the best apps to develop your IG videos and TikToks are Canva and CapCut. These drag-and-drop services are easy enough for anyone to use and are available on both desktop and mobile.

40+ Ideas for Wedding Photographer Instagram Reels

Let’s go over our top ideas for Instagram Reels for wedding photographers. We’ve developed this list based on a ton of research, and what works well with our own clients. This should be a great jumping-off point for your business marketing strategy.

Give Clients a Look Behind the Scenes of Your Photography Business

1. Share behind-the-scenes content from a wedding day

2. Post a video of what it looks like to edit a wedding

3. Record your screen while you retouch something out of the background of a shot

4. Show potential clients what your booking gift looks like

5. Create a reel that shows your equipment preparation process

6. Share outtakes or blooper photos of you working from your second shooter

7. Post your favorite flat lay props for detail photos that you bring to a big day

8. Record what flipping through a physical photo album looks like

9. Show what your office or studio space looks like

10. Create an Instagram Reel for a day in the life of a wedding photographer

Showcase Your Incredible Work from Previous Wedding Days

11. Share your favorite seasonal decor from different times of year

12. Post highlights from a recent wedding gallery

13. Record an order of physical prints before you ship them to your client

14. Show what it looks like to scroll through a whole wedding gallery

15. Create a video featuring your best low-light wedding photography

16. Share an Instagram Reel of your favorite moments from this season as a wedding photographer

17. Post your favorite sunset shots to convince couples to get some cocktail hour pictures

18. Record behind-the-scenes from a wedding portrait session, then the resulting photos

19. Show the most emotional moments from your recent events

20. Create a video showing shots at your favorite venues to work at

Promote the Work of Your Favorite Vendors

21. Showcase the work of your favorite florist

22. Highlight incredible beauty looks from recent celebrations

23. Make a list of your favorite venues locally and their distinctive features

24. Create Reels based on the work of your favorite planners

25. Share officiants you love to work with (and shots of them stepping out of the way!)

Go Viral with These Fun Wedding Photography TikTok Ideas

26. With your couple’s permission, share some funny blooper shots

27. Show your favorite late-night snacks from weddings

28. Make an Instagram Reel with tear-jerker moments from first looks, first dances

29. Document any incredibly unique or personal wedding details

30. Share ceremony setups that are non-traditional or out-of-the-box

Easy Ways to Create Instagram Reels for Wedding Photographers

31. Show comparisons of black-and-white versus full-color images

32. Share a collection of before-and-after retouching shots

33. Use Generative Fill AI to expand your wedding photos and share the results

34. Collect your favorite winter wedding photos for inspiration

35. Make a reel of your favorite party photos from receptions

36. Showcase the before and after of a couple’s reactions to coming up the aisle

37. Display your favorite detail shots from getting ready rooms

38. Use images from your favorite engagement photo shoot locations locally

39. Share your favorite poses for couples

40. Create an Instagram Reel with the best of your candid, unplanned pictures

TikTok and Reels Ideas for Those Comfortable Talking to a Camera

.41. Explain why couples should (or shouldn’t!) consider doing a first look

42. Share a story of the most unique ceremony you’ve ever captured

43. Talk about your favorite traditions from weddings to document

44. Discuss why (or why not!) you should get your partner a wedding morning gift

45. Show ways to make a wedding more beautiful (ex. Cleaning up the getting ready suite)

Outsource Your Social Media Marketing to a Wedding Photography VA

Our team of virtual assistants for wedding professionals is here to help make your life easier. Outsource the task of creating Instagram Reels for wedding photographers so you can simply repurpose your video content. Let’s work together to make the best possible marketing content for your small business. Reach out to our team at the Genie VA to make some magic happen.