At the Genie VA, we’ve helped photography clients build out this incredible platform. From curating boards to creating pins, our team can do it all. Pinterest management is one of the most effective and lucrative ways to boost your brand on social media. But let’s be honest… do followers matter? Are there ways to grow your following?

Do Followers Matter on Pinterest for Wedding Photographers?

While a higher follower count is always nice, it’s not necessarily the metric that matters most for wedding photographers. There are so many ways that this network can be beneficial to your business. Since it’s a highly visual platform, it’s essential for photo professionals to use it to drive traffic to your website and generate leads.

What Matters Most for Wedding Photography Professionals

The metric on Pinterest that matters most for wedding photographers is your clicks. We want to use this tool to drive traffic to your website and generate leads. That’s why this platform is so valuable; it’s one of the greatest traffic-drivers for wedding professionals. Sharing images directly from your website makes an enormous difference for pros who love blogging and sharing full weddings.

Wedding Photography Pinterest Ideas for Beginners to the Platform

If you’re new to using Pinterest, there are tons of ways you can utilize the platform to help you grow your business. It can be a great way to share your work and get inspired by other photographers. You’ll want to make sure that your profile has your website and contact information so that potential clients can easily get in touch with you. The biggest piece of advice on the network itself: pin, pin, pin!

Organize Your Pinterest Boards for Present and Future Clients

One major element to keeping up your account is to organize your boards. This will help present and future clients get inspiration and ideas from your profile. It will also help share with potential couples exactly what your expertise is. Share your Pinterest account with current clients to share inspiration for their engagement photos and wedding day as well. Let them use your boards to help you understand the style they’re seeking.

Be Sure to Stay Active and Consistent with Your Wedding Photography Pinterest

One of the most important parts of Pinterest is staying active and consistent on the platform. Wedding photographers generate a ton of visual content, which makes it easy to pin and share on this social network. We recommend that you use a scheduling app like Tailwind to update your wedding photography Pinterest on a regular basis. 

Use Keywords to Drive Traffic and Get More Followers

Looking at Pinterest like a search engine is more helpful than as a social network. Your content will be seen more easily if you use keywords to create your pin descriptions. This will allow potential clients to find your content when they are searching for venues and inspiration in your area. Be sure to treat the descriptions of your pins like short and long-tail keywords on Google for the most success.

Work with a Team to Curate Your Pinterest for Wedding Photographers

Reach out to our team at the Genie VA for help with your wedding photography Pinterest marketing. We want to build out this lucrative platform for you, so you can be found by clients who love your visuals. From board creation to pin design, we’ll help build out this incredible search tool for your event photo business.

Photography Credit: Megan & Kenneth