We’re a team of devoted virtual assistants who love supporting wedding photographers with the admin side of things so they can focus on their expertise.
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At the Genie VA, we’ve helped photography clients build out this incredible platform. From curating boards to creating pins, our team can do it all. Pinterest management is one of the most effective and lucrative ways to boost your brand on social media. But let’s be honest… do followers matter? Are there ways to grow your following?
While a higher follower count is always nice, it’s not necessarily the metric that matters most for wedding photographers. There are so many ways that this network can be beneficial to your business. Since it’s a highly visual platform, it’s essential for photo professionals to use it to drive traffic to your website and generate leads.
The metric on Pinterest that matters most for wedding photographers is your clicks. We want to use this tool to drive traffic to your website and generate leads. That’s why this platform is so valuable; it’s one of the greatest traffic-drivers for wedding professionals. Sharing images directly from your website makes an enormous difference for pros who love blogging and sharing full weddings.
If you’re new to using Pinterest, there are tons of ways you can utilize the platform to help you grow your business. It can be a great way to share your work and get inspired by other photographers. You’ll want to make sure that your profile has your website and contact information so that potential clients can easily get in touch with you. The biggest piece of advice on the network itself: pin, pin, pin!
One major element to keeping up your account is to organize your boards. This will help present and future clients get inspiration and ideas from your profile. It will also help share with potential couples exactly what your expertise is. Share your Pinterest account with current clients to share inspiration for their engagement photos and wedding day as well. Let them use your boards to help you understand the style they’re seeking.
One of the most important parts of Pinterest is staying active and consistent on the platform. Wedding photographers generate a ton of visual content, which makes it easy to pin and share on this social network. We recommend that you use a scheduling app like Tailwind to update your wedding photography Pinterest on a regular basis.
Looking at Pinterest like a search engine is more helpful than as a social network. Your content will be seen more easily if you use keywords to create your pin descriptions. This will allow potential clients to find your content when they are searching for venues and inspiration in your area. Be sure to treat the descriptions of your pins like short and long-tail keywords on Google for the most success.
Reach out to our team at the Genie VA for help with your wedding photography Pinterest marketing. We want to build out this lucrative platform for you, so you can be found by clients who love your visuals. From board creation to pin design, we’ll help build out this incredible search tool for your event photo business.
Photography Credit: Megan & Kenneth
Note: Since I work in the online space and am running my own business (just like you!), my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you (in fact, you might even get a discount!). Thanks for your support!
Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers