We’re a team of devoted virtual assistants who love supporting wedding photographers with the admin side of things so they can focus on their expertise.
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As virtual assistants for wedding photographers, we’re lucky enough to see the inner workings of so many great businesses. One thing they all have in common, though, is a great client experience. A great client experience shows your customers that you care about them from the get-go. It sets the tone for a successful relationship and shows them they are always top of mind.
One of the best ways we’ve found to welcome a new client is with a creative, meaningful gift. It doesn’t have to be anything too wild. Just something that shows your customers that they are special to you. However, this can take a ton of time if you don’t sort out a pre-packaged option ahead of the booking. We’ve put together some of our favorite modern and stylish photography welcome gift options for new clients.
One major component of your wedding photography business is educating your couples. You’ll want to prepare them for every possibility and demonstrate your knowledge. Share your expertise on first looks, ceremony timing, engagement sessions, and more with a welcome guide. This gorgeous boho wedding photography client guide is perfect for photographers who want to keep it chic, yet informative.
Right off the bat, you’re sharing expertise with your new clients. A welcome guide is a great way to build trust in your brand and create loyalty. They may even share it with friends who are newly engaged, creating organic referrals. Plus, this Canva wedding guide is pre-written and totally customizable to your business. If you want to send your clients a hard copy, use MagCloud to mail one to each of your new couples.
Let’s face it: wedding planning is stressful! Show your couples that you understand what they’re going through. This self-care gift box has body scrub, soap, lip balm, and more to help them decompress. Give your clients the opportunity to think of your brand as a safe space to let themselves relax.
Couples who receive a lovely gift like this in the mail are sure to be delighted. On top of that, it’s a great way to get them sharing your name. Many clients will post gifts on their social networks or send pictures to friends and family. It’ll paint your business in a great light, and give your clients a joyous (and actually useful) welcome gift.
Surprise and excite your clients with custom vow books as their onboarding gift. They absolutely will not expect this chic wedding photography welcome gift. These modern vow books are a great way to get them thinking about their love story. Plus, they’ll always have something to remember you by… beyond the photography, of course.
A custom vow book set is a great idea for a long-term, useful welcome gift for your wedding photography clients. Beyond that, though, there’s an ulterior motive… they photograph really well. You’ll want your couples reading out of these books, rather than off their phone. Encourage your couples to use these beautiful books to get even better images.
Does your client have a sweet tooth? Surprise them with a beautiful Belgian chocolate flower box. This unique gift is more than just a box of chocolates. It shares your visual taste and feels on-brand to your wedding photography business. It’s a great gesture of care that is sure to be appreciated by your clients.
It’s likely that your couple won’t be receiving anything like this to celebrate their big day. Rather than keeping things on a strict wedding theme, show them you care with a consumable gift. These are such a great option for clients you know love dessert. If you’re not totally sure, make sure to ask them if they have a sweet tooth in your welcome questionnaire.
Encourage your clients to think of prints early with a keepsake box. Have a custom box made for their treasured wedding memories. You could also send this to them after their engagement session, making it easy to slip in a couple of prints. This is an easy way to show that you are thinking of them even before the big day
Before the big day even happens, this box is a great way to get your clients thinking about prints. It’s a great way to keep prints at top of mind for your couples. Many couples have a hard time thinking about prints after the wedding day, given how common it is to get digital copies of their photos.
We hope you’ve loved these gift ideas for new couples. As VAs for wedding photographers, we love to help our clients create a memorable experience. We’re also happy to help figure out a tailored gift option for your brand. One size doesn’t fit all, after all. To create a custom gifting experience for your brand, we’re there to help. Reach out and let us know how we can assist.
Note: Since I work in the online space and am running my own business (just like you!), my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you (in fact, you might even get a discount!). Thanks for your support!
Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers