As a wedding photographer, it can be difficult to balance the time and effort you put into growing your business and the quality of the work you produce. You may find yourself working long hours and putting in extra effort to keep your business afloat. However, you may not be making the progress you want… because you’re not accountable to anyone. Having a coach for your wedding photography business can be a game changer in taking your work to the next level.

How to Transform Your Wedding Photography Business with a Coach

Creative business ownership can be an incredibly rewarding experience, but also challenging if you’re not trained in the nitty-gritty of entrepreneurship. That’s why a business coach can be so helpful for wedding photographers. A coach is someone who specifically has expertise in the more challenging aspects of your livelihood. So, what can a coach help you with?

Identify the Goals and Vision of Your Studio

You may be a full-time wedding photographer, but you may not have set aside time to define your overall goals. This can be massively helpful in creating a path to success. If you want to carve our a niche or make a name, pinpointing your vision can help you get there. Work with a coach for your wedding photography business to strategize on where you see your studio heading. You’ll want to identify your target clients together, and strategize on how to speak to them.

Review Your Marketing Strategy with a Wedding Photography Business Coach

A business coach can make a huge impact if you review your market​​ing strategy together. Once you are aligned on your vision and goals, a coach can work with you on ways to communicate with potential clients. You’ll elevate your brand with a more tailored, defined strategy. Plus, having someone to bounce marketing ideas off of can help you refine your messaging.

Update Your Pricing and Packaging as a Wedding Photographer

Work with a business coach to make sure you are pricing your services competitively. They have their finger on the pulse and can help you be as profitable as possible. You’ll want to work with them on packages that meet your financial goals… and then some! From upsell strategies to pricing communication with clients, a business coach can be a huge help in confidently raising your prices.

Discuss Workflow Optimization and Time Management with a Business Coach

One of the best ways a business coach can help is by helping you manage your time. Work with them on identifying the best ways to schedule your time. As an entrepreneur, it can be hard to manage your time effectively while you’re wearing so many hats. Shooting sessions, culling, editing, emailing… it can all be a lot! A coach can help you develop a system that is flexible for your wedding photography business.

Who Do We Recommend as a Wedding Photography Business Coach?

At the Genie VA, we’ve worked with many different photographers and coaches. We can highly recommend Ben Hartley as someone who has helped a ton of professionals build their small businesses. If you’re not ready for a coach just yet, you can also work one-on-one with a virtual assistant to assess your needs and help implement workflows to make life easier. We’ve got your back either way at the Genie VA.

Photography Credit: Megan & Kenneth