We’re a team of devoted virtual assistants who love supporting wedding photographers with the admin side of things so they can focus on their expertise.
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Almost all wedding photographers know that to sell wedding albums can be a great way to increase profits. Since the wedding is already photographed, the work really comes into the sales process. Many clients nowadays are primarily interested in digital files and their online gallery. But, as a creative, you can see the value of having a tangible way to view your wedding photos. That’s why our team of virtual assistants for wedding photographers have put together some tips on how we can help you generate more album sales.
Photographers are primarily creative people, which means that the selling process can feel a little bit icky. It may not be in your heart to create a sales plan around albums and upselling. That’s where a team can help you to create a strategy that feels good for your business. Our team is experienced in this process, from design to upselling. Let’s go over how a VA can help you sell wedding albums.
Your clients may not all be the type to want an album. Discuss with your VA which of your clients are likely to want albums and which are more likely to just want digital files. You’ll also want to think of ways that you can upsell to clients who may not know the value of albums. Craft your messaging together on the importance of a physical album in addition to a digital gallery.
One great way to get the ball rolling is to have your VA create album design samples for you. When it comes to selling albums, you’ll want to share a finished product with clients. If you have a tangible design to show off, it will be easier to get them excited about the album. Use your assistant to design some samples that really showcase the best of your work.
If you’re not into the design process, work with your virtual assistant to create designs. For photographers who don’t have the time to design albums, this is a great way to get the job done efficiently. Share finished galleries with your team to get the party started as quickly after a wedding as you can. Your clients will be so impressed with how quickly they receive the final product.
If you’re not sure where to even begin, work with a virtual assistant to create a marketing plan. This will help you sell wedding albums on a consistent basis. You’ll want to figure out how to craft email followups, social media posts, or even include them in packages. Work with your wedding photography VA to craft a plan that fits your goals and resources.
Forget about this task entirely by handing it off to your wedding photography virtual assistant. A great way to sell wedding albums is to offer albums as an add-on to your packages. You can then let your VA manage the whole process one-on-one with your couples. This will allow you to focus on the other aspects of your business and take it off your plate entirely.
If you want to hand off this process entirely, you can also have your team work to follow up with your couples. Whether they haven’t considered placing an order yet, or just haven’t approved an album, your VA can help you make the sale. Plus, they can use upselling opportunities like more pages, different textures, and different sizes to really entice your client with a high-quality product.
As a team of virtual assistants for photographers, we work to sell wedding albums regularly. From the design process to the fulfillment, we help you sell more albums with the right strategy and plan. With the desire to help photographers become more profitable and relieve stress from their lives, our job is to come up with a tailored plan for your business. Contact us today to learn more about our wedding album design and sales services. We can’t wait to hear from you!
Photography Credit: Megan & Kenneth
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Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers