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When running a wedding photography business, you’re wearing a million and one hats. As a small business owner, it’s hard to be prepared for the amount of work required to sustain your passion. One of the most pivotal parts of running your business for modern wedding photographers is a consistent social media strategy. Your online presence is likely the primary way your clients will find you.
As virtual assistants for wedding photographers, we have helped a number of creatives develop their social media strategies. From Instagram, to Pinterest, TikTok, each platform has its own unique qualities. That’s why developing a consistent strategy across platforms will elevate your marketing opportunities. Let’s highlight the most important parts of developing a social media strategy for your wedding photography business.
The most important step to build out your strategy for social media is to define your goals. Set clear goals for your social media presence. This will give you something to work towards. Are you hoping to gain a certain amount of clients from your social networks per quarter? Or are you hoping to develop a stronger presence amongst other local wedding vendors by engaging on social media? There are no wrong answers when it comes to dividing your goals.
If you’re not sure where to start, think of what’s most important to help your business grow. Are you already getting a decent amount of leads from other sources? Do you have lots of referrals from venues and planners? Or are you just starting out and hoping to build an audience? Look at your position within the market and judge from there.
You’ll want to decide which social media platforms to focus on. Since there are so many, you’ll want to focus on what’s most important to you. The most visual and popular platforms are Instagram and TikTok. These have become quite popular leave generators for wedding photographers. Because these platforms are inherently visual, while Twitter and Facebook usually include more text. Another major platform is Pinterest, which can be a huge traffic driver for your business.
Having a focused and tailored strategy for each respective platform will, in the long run, make content creation easy. Examine the ways that other wedding photography businesses are using your preferred platforms to promote themselves. For example, on TikTok, many photographers provide advice, share portfolio, work, and even do some fun dances. On Instagram, however, there is more of a focus on sharing high-quality photos to catch people’s eye.
Social media works with trends, some of which fade faster than others. On Pinterest, for example, there are different trends that pop up each month for what people are searching for. On TikTok, however, these trends can last less than a week. On Instagram, it can be a little murky. You’ll likely want to stay up-to-date on what the latest trends are, or have a team to help you manage your social media presence.
A crucial element to keeping up with your social strategy will be to plan and schedule your content ahead of time. As wedding photographers, your season can get super busy very quickly. You’ll have lots of editing to do and lots of weddings to capture. However, during the off-season, it’s a great time to plan ahead for content that you want to be putting out during the busier times. The best part is, there are tons of social media scheduling apps that can make it easier to keep up with the demand of these ever-changing platforms.
As wedding photography virtual assistants, we love to help our clients maintain their social channels even when they can’t be present directly. That’s why we work with our wedding photographers ahead of time to make sure that they have a content schedule set and ready to go. It’s important to keep up your channels, so that, regardless of whether you are busy or not, you’ll always look booked and busy.
Even if you want to do it yourself, there are plenty of apps to help you. Some of our favorites include CoSchedule, Tailwind, and Plann. These apps allow you to schedule your posts ahead of time, so you can take one day a week (or even per month!) and forget about it the rest of the time. This can help your wedding photography business stay consistent and active on social media.
While strategies for social media can evolve, building the foundation for your social media strategy is a great place to start. As a wedding photography business owner, you’ll want to define your social needs and figure out a realistic way to keep them in place. Not sure you’ll have the time? Reach out and let us know! We want to help you put out content your clients (and you!) will love.
Photography Credit: Megan & Kenneth
Note: Since I work in the online space and am running my own business (just like you!), my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you (in fact, you might even get a discount!). Thanks for your support!
Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers