We’re a team of devoted virtual assistants who love supporting wedding photographers with the admin side of things so they can focus on their expertise.
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Okay… you might be asking yourself, “do people even use email lists anymore?” The answer is: they do! Email lists are still a great way to communicate with your wedding photography clients and vendor friends alike. Having a consistent form of contact with your network is key to building and maintaining a good relationship. So, how can a VA help you with your wedding photography email list?
One of the most valuable elements to maintaining an email list is segmentation. This is the process of grouping your wedding photography clients and vendor friends into groups based on their needs, interests, and your relationship with them. You won’t want vendors receiving the emails as potential clients you’re courting, right?
As wedding photography VAs, we would recommend using the following methods to segment your wedding photography email list:
Come on… between shooting, editing, social media, and the million other hats you wear, when is there time to schedule and send email newsletters? Work with a wedding photography VA to write and schedule wedding photography newsletters ahead of time. This is a great way to stay consistent with your email marketing and engage with your clients.
One of our specialties is brainstorming all those lovely emails you want to send out to your clients. Let a VA handle the task of creating great messages to send to your wedding photography email list. This is also helpful if you need someone to keep track of the many different messages you’ll want to send to your segments.
It’s so important to keep track of how your email campaigns are going. But, as we know, wedding photographers have a ton on their plate. Work with a virtual assistant to analyze your wedding photography email list performance. They will be able to help you understand the best way to reach couples, and to not become spammy.
Ready to start building your wedding photography email list? Reach out to our team at the Genie VA and let’s get building! Together, we’ll develop the best strategy based on your current client experience. We want to create something fun and personable that continues to bring in new clients and retain your current ones.
Photography Credit: Megan & Kenneth
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Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers