Okay… you might be asking yourself, “do people even use email lists anymore?” The answer is: they do! Email lists are still a great way to communicate with your wedding photography clients and vendor friends alike. Having a consistent form of contact with your network is key to building and maintaining a good relationship. So, how can a VA help you with your wedding photography email list?

Have a VA Personalize Your Outreach for Your Wedding Photography Email List

One of the most valuable elements to maintaining an email list is segmentation. This is the process of grouping your wedding photography clients and vendor friends into groups based on their needs, interests, and your relationship with them. You won’t want vendors receiving the emails as potential clients you’re courting, right?

Best Email Segmentation Methods for Wedding Photographers

As wedding photography VAs, we would recommend using the following methods to segment your wedding photography email list:

• Potential Clients: Share helpful tips and tricks with potential clients to nurture them into becoming your wedding photography clients.
• Current Clients: Provide them with helpful information leading up to their wedding day, including photography trends that you see up-and-coming from your experience.
• Past Clients: If you run a family photography business as well, this is a great way to keep up with past clients to share your work for maternity and family sessions.
• Vendor Friends: Share your latest portfolio work with vendor friends to keep them updated on your work. This will keep you top-of-mind and remind them to refer you to their couples.

Schedule Your Wedding Photography Email Newsletters Ahead of Time

Come on… between shooting, editing, social media, and the million other hats you wear, when is there time to schedule and send email newsletters? Work with a wedding photography VA to write and schedule wedding photography newsletters ahead of time. This is a great way to stay consistent with your email marketing and engage with your clients.

Email Campaign Creation with a VA for Wedding Photographers

One of our specialties is brainstorming all those lovely emails you want to send out to your clients. Let a VA handle the task of creating great messages to send to your wedding photography email list. This is also helpful if you need someone to keep track of the many different messages you’ll want to send to your segments.

Let a Virtual Assistant Analyze Your Wedding Photography Email List Performance

It’s so important to keep track of how your email campaigns are going. But, as we know, wedding photographers have a ton on their plate. Work with a virtual assistant to analyze your wedding photography email list performance. They will be able to help you understand the best way to reach couples, and to not become spammy.

Work with a VA for Wedding Photographers on Your Email List Today

Ready to start building your wedding photography email list? Reach out to our team at the Genie VA and let’s get building! Together, we’ll develop the best strategy based on your current client experience. We want to create something fun and personable that continues to bring in new clients and retain your current ones.

Photography Credit: Megan & Kenneth