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Instagram Story highlights can be an absolute game-changer for wedding photographers… yes, really! This helpful little tool is one of the most powerful ways to get your work in front of potential clients. With less commitment than scrolling a feed, Story highlights can boost the presence of your wedding photography Instagram. Let’s dive into these swipe-able tools.
We all know that having a wedding photography Instagram account can get your work in front of a ton of potential clients. However, with less people using the app in the traditional sense, it’s important to keep up with all of their best tools. Instagram Story highlights can help you do just that. This useful technique can easily help show off portfolio work in one, concise location.
First and foremost, you’ll want to collect all of your favorite shots from venues you love. If you love to work at a particular location in your area, this is a great place to show off. Create Instagram Story highlights that show off the best of the best from your portfolio at each venue. This can also help you share photos you might not want to stick in your Instagram grid, like shots of empty rooms at venues before guests arrive.
As a wedding photography VA team, we’ve worked with plenty of clients to curate some Story highlights. When maintaining your wedding photography Instagram, you’ll want to provide couples with a reason to come back. Creating inspirational story highlights on bouquets, cakes, and more can be the perfect way to attract that attention.
Let’s be honest: there are too many platforms to use this day. Between TikTok, Instagram, Facebook, Pinterest and more… where does it end?! If it feels like too much to keep up with, Instagram Stories are a great way to be more spontaneous on this platform. Instead of painstakingly curating content, just throw up whatever feels right to you.
Using your Stories will keep you more active on your wedding photography Instagram. It will also keep you top-of-mind for clients who are following, and potential clients who may be considering your services. There’s no downside to throwing up a few photos a day to your Instagram Stories. You can curate them later via your Story highlights.
As an aside; as virtual assistants for wedding photographers, we help our clients stay active in their vendor networks. One way we do this is by re-posting stories from other wedding vendors. We also love to share posts directly to stories to get our clients’ vendors even more exposure. It’s a great way to stay top-of-mind for other vendors too!
One awesome way to use Stories is to show off the more personal side of your studio. Whether that’s behind-the-scenes of editing, a peek at some wedding days in action, or just what you do in your time off… it’s your business! Show people that there’s a real person behind the camera. You don’t have to talk to the camera; you can just show up in any way that feels more personal.
While it’s great to inject personality into your wedding photographer’s Instagram account, you’ll want to keep it separate from your personal account. Dedicate a whole account just to your wedding photography business to use it as a marketing tool. Between the curated grid, Reels, and Story highlights, you can establish yourself as an expert in your niche.
It can be easy to dump everything into your highlights and forget about it. Maintenance is key to any social media account, and it’s especially true for your Story highlights. Have a wedding photography VA team like ours help to maintain your wedding photography Instagram Highlights by adding new content and removing old content on a regular basis. Reach out to our team at the Genie VA to learn more about our social media services! We can’t wait to help you grow your business.
Photography Credit: Megan & Kenneth
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Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers