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Wedding photographers have found a lot of ways to streamline their workflow with AI. From culling, to editing, to even retouching, there are plenty of ways to add automation into your business. Like anything, however, we highly recommend that you don’t leave everything to the computers. As virtual assistants for wedding photographers, we’ve put together a ChatGPT cheat sheet for those who want to use this artificial intelligence tool for blog posts and more.
When it comes to your wedding photography business, you need to keep an element of humanity in your automated processes. We offer insights so you can use AI assistance for search engine optimization, while still having a human assessment. As a wedding photography VA team, it’s so important to have your content reviewed for natural language and accurate information.
We strongly advise against using a large language model for the entirety of your business writing. That’s why we’ve created a ChatGPT cheat sheet for wedding photographers to be able to work with. We’ve created a list of ways to get more natural email templates, blog articles, and social media captions from this incredible tool. This platform does more than answer questions – but it’s important not to rely too heavily on it.
First, you’ll want to open up the OpenAI app and sign in. You will then want to create a new chat with the generative pre-trained transformer (GPT). Decide on what you’ll want to write about. You’ll then fill in the chat with the instructions provided below, based on the information you have. Let’s go over your guide to ChatGPT for wedding photographers.
Fill in the below script with the details of your photography business, and the wedding day’s details. Be sure to customize it to your exact details to get the most accurate portrayal of your tone of voice. You’ll also want someone, like a virtual assistant, to proofread your blog post to add more natural language.
You are a (your location) wedding photographer who specializes in (your style). Your business name is (business name). You are writing an informative blog post about a wedding you photographed on (wedding date) at (venue name). The couple’s names are (name & name). The tone of your writing is (writing tone – friendly, informative, conversational, etc).
This post will have sentences varying in length, both short and long, without repetitious phrases. The minimum blog post length is (desired word count). Do not self-reference. This blog post is designed to promote (service type) and also inform potential clients about your experience at (venue name). Your main keyword is (“what you want to be found for”) with other important keywords being “(location wedding photographer)” and “(style photographer)”.
Important details from the story of the day to reference: (as much detail as you can provide/want to share, vendor names you’d like to promote, etc.)
Work with a wedding photography VA to make your content feel manually written. This will ensure that your blog posts are not penalized by search engines. You’ll also want to be sure to fact-check any details about the venue or vendors you are referencing. ChatGPT can easily imagine details, and it’s important to provide informative writing to clients.
Another great use of this ChatGPT cheat sheet for wedding photographers is to generate captions for social media platforms. It can be daunting to have to constantly keep up with your Instagram captions. Coming up with creative captions can be as easy as a few keystrokes with an artificial intelligence tool. Remember: you’ll always want to proofread these with your wedding photography VA to be sure there is natural language and accurate information.
For easy, short-form captions, you can simply ask the platform to write you some one-liners. This is great for wedding photographers who post to Instagram in bulk. Instead of painstakingly ruminating over the best combinations of words, simply ask for some AI-generated captions for social media postings.
As a wedding photography virtual assistant, we’ve seen this be a time-saver for wedding photography businesses. However, if it’s not done correctly, this can also make your writing feel unnatural. You’ll simply want to ask ChatGPT to write captions with the following cheat sheet.
You are a (your location) wedding photographer who specializes in (your style). Your business name is (business name). You are writing Instagram captions in bulk with at least (number of options). These should be vague enough to be applied to a number of posts. The tone of your writing is (writing tone – friendly, informative, conversational, etc). These captions should be (one-liners, 2-3 sentences) in length. Do not self-reference. These Instagram posts are designed to promote (service type).
Another great way to use the ChatGPT cheat sheet is to write longer captions for the ‘gram. This is great for wedding professionals who post less frequently, but want more substance. Use artificial intelligence to write out longer, more engaging captions to keep your audience’s attention. We’ve got the formula below to write out long text for IG.
You are a (your location) wedding photographer who specializes in (your style). Your business name is (business name). You are writing an informative Instagram caption about (topic here). The tone of your writing is (writing tone – friendly, informative, conversational, etc). This caption should be (desired length) in length. Do not self-reference. These Instagram posts are designed to promote (service type).
When you write in-depth captions on social media, this can be a great way to engage with new audiences. It can also help build trust and authority with current couples. Giving some depth to your social media strategy can help to bolster your reputation online. Plus, it makes for some great content for vendor friends and associates to share.
One of the most daunting tasks for photographers is to develop a series of pre-written emails. This could be everything from inquiry responses to booked client workflow communications. Use our cheat sheet for ChatGPT to develop a series of emails for wedding photographers that will boost your sales.
You are a (your location) wedding photographer who specializes in (your style). Your business name is (business name). You are writing an email to brand new leads who are interested in having their wedding photographed. The tone of your writing is (writing tone – friendly, informative, conversational, etc). The email should be approximately (word count/paragraph count) in length. Do not self-reference. You’ll want to inform them of (where/how to view packages/pricing) and how excited you are to capture their celebration. Please include (relevant details to your business that you share with initial inquiries).
You are a (your location) wedding photographer who specializes in (your style). Your business name is (business name). You are writing an email to booked clients who have started your workflow. The tone of your writing is (writing tone – friendly, informative, conversational, etc). The email should be approximately (word count/paragraph count) in length. Do not self-reference. You’ll want to inform them of (workflow email topic – ex. Booking an engagement shoot) and (relevant topic – ex. Session location suggestions). Please include (relevant details to your business that you share with booked couples).
Some of our clients’ favorite tools include culling and editing. The front-runners in this sphere include Aftershoot and ImagenAI. Topaz Labs also has a ton of products that are geared towards artificial intelligence for professional photographers. This includes sharpening, denoise, and image enlargement. Adobe is also working on a number of tools within Lightroom and Photoshop to enhance your workflow.
Your small photo business marketing plan is so much larger than a few blog posts. It’s important to develop a consistent routine and strategy to keep bringing in loyal clients. As a VA for wedding photographers, we help people like you develop and maintain long-term ideas and goals for your marketing plan.
Our team of virtual assistants for wedding photographers is on stand-by to help generate the best possible content. We want to make your marketing writing feel natural, and give your business a relatable voice. Reach out today to start developing your photography marketing plan. Beyond our ChatGPT cheat sheet, we’ve got tons of ways to streamline your small company’s workflow.
Photography Credit: Megan & Kenneth
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Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
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Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers
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