As a photographer, how many things already have your full attention? Shooting, editing, bookings, emails, finances, social media… it’s all so much! But the one thing that you should never forget is to connect with your clients. The easiest way to make a regular splash is to be active on Instagram. Let’s talk about how to stand out with your wedding photography Instagram in 2024.

Tell Stories with Your Wedding Photography Instagram Captions

An easy way to engage with your followers is to write engaging captions. Do more than just post pictures; tell a story about them. Tell stories about the couples, their journeys, or the emotions captured in the photos. Creating engaging captions can help you connect with your audience on a deeper level. You may not always be able to think up the best lines; that’s where a VA can come in handy. Share the story of your image with us and we’ll take it from there.

Stay Consistent with Your Posting Schedule

One great way to stand out is to stay consistent. Use a platform like Tailwind to schedule your posts. By using Tailwind, you can create a post once and schedule it to post at a specific time. That way you won’t have to think about it and the feed can run itself. Many business owners are understandably too pressed for time to consistently post on social media. That’s why creating a schedule can help your wedding photography Instagram stand out.

Share a Behind-the-Scenes Look at Your Work as a Wedding Photographer

Take us behind the scenes of your creative process. Setting up a shoot, interacting with clients, or even sharing your editing workflow can all be part of this process. Followers get a sense of your dedication and expertise when you add a personal touch. A great way photographers are doing this lately is via Reels; it feels less “permanent” than posting to your grid.

Shout Out Your Couples Regularly on Your Account

Couples love to have their love story featured by their vendors. It signals that you care about your clients and that you want to share their images. Post new engagement sessions to your Story or feed, shout out couples on their wedding day, and be sure to tag their vendor teams. Everyone wants to feel like a part of the action when it comes to creating your wedding photography Instagram posts.

Share the Highest Quality Content You Can Find

It may seem obvious, but sharing high-quality content is essential to standing out with your account. Your images need to show your style, but also be engaging. Couples are going to see plenty of gorgeous sunset images from wedding photographers… but not many of them are going to see goofy poses, unique wedding details, or even bloopers.

Find Local Clients via Your Wedding Photography Instagram

As virtual assistants for wedding photographers, we know all about making a splash on this network for our clients. That’s why we want to help with our do-it-yourself wedding photography Instagram strategy course. We’ll go through how to find and target potential clients for more local leads via this powerful platform. Start with our Instagram Lead Gen mini course today.

Photography Credit: Megan & Kenneth