The trendiest social media platform for creatives is becoming more and more lucrative. When it comes to TikTok for wedding photography, it’s simply an opportunity you can’t skip out on. Our team of virtual assistants for wedding photographers has watched as this platform has become a source of leads for so many professionals. Let’s go over how to use this platform to generate leads for your small business.

Why is TikTok Important for Wedding Photography Businesses?

Firstly, let’s talk about why this social network is so important. As a visual business, you’ll want as many opportunities as possible to showcase your work. Whether you’re a photographer who only shoots stills, or a videography hybrid team, you’ve got content to share.

Reach a New Audience with this Short-Form Video Platform

As Gen Z begins to age into engagements and marriage, you’ll want to reach them where they’re at. Establishing your business on the platform will build your trust with potential clients. You’ll want to use TikTok for wedding photography the same way you use other networks: consistently and in a helpful manner.

Share Still Wedding Photography on TikTok with the Carousel Feature

Great news for photo professionals! Carousels of photos have increased in popularity on TikTok since their introduction in late 2022. When they rolled out this feature, it was done to directly compete with Instagram. It’s resulted in the platform pushing carousels of images exceptionally hard in feeds. This is a golden opportunity for wedding photographers to share engagement shoots, wedding days, and more.

How to Make Social Media Videos When You’re a Still Photographer

For photographers who don’t want to show their faces, you have plenty of options. Instead of filming yourself talking to the camera, this app has the unique feature of voice-to-text. Create video slideshows of your images with captions, and let the app’s creation aspect take care of the rest.

Content Creation and Marketing for Wedding Photo Teams

It’s so important to stay on top of marketing trends when it comes to your small business. TikTok for wedding photography professionals can be incredibly lucrative if you plan correctly. Use downtime during your off-season to explore the in-app creation features, or try out some other design apps. Canva and CapCut are both powerful options for both desktop and mobile that can let you design videos for your business.

How Often to Post on TikTok with Your Small Business

When it comes to posting frequency, we recommend as often as possible. Some creators post to the app 2-3 times a day, while others just a few times a week. What matters most, like your blog SEO, is consistency. As VAs for wedding photographers, we help our clients stay consistent with their social media marketing. Whether it’s content creation in volume or simply scheduling posts, we’ve got your back.

Let Us Take Care of Your Marketing with TikTok for Wedding Photography

Looking to incorporate more TikTok marketing for your wedding photography business? Reach out to our team at the Genie VA and let us know. We would love to make your social media presence more consistent and reliable for clients. Let’s introduce your brand to a new audience with this short-form video platform.

Video + Photography Credit: Megan & Kenneth