We’re a team of devoted virtual assistants who love supporting wedding photographers with the admin side of things so they can focus on their expertise.
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So you’re a wedding photography professional based in a big city like New York, Los Angeles, or Miami. There are tens… maybe even hundreds… of visual entrepreneurs just like you in your area. Here’s the thing, though: they’re not, in fact, just like you. Your talents and creative eye are unique, and couples need to know that. Let’s talk about marketing for wedding photographers in a saturated area.
Photographing weddings in larger cities can present a number of challenges as is. Many locations require permits to shoot, local vendors may be too busy to collaborate on styled sessions, or heck: sometimes traffic is just tough. But there are a ton of upsides to working in one of these major markets.
Firstly, you can often charge higher prices for your packages. Plus, as a creative, you’ll also have the opportunity to capture some of the most iconic locations in your country. By being in a big city alone, you’re set to produce some of the greatest works of your photographic career. So, how do you stand out and get leads to make this happen?
When it comes to marketing for wedding photographers, we have a lot of experience. As a team of virtual assistants, we know the ins and outs of getting your name out there. From small-population towns to the streets of Manhattan, we help business owners in all areas build their businesses. With bigger cities, we have tactics that help our clients stand out.
Competitor research is a major key to standing out. Look into what other photographers in your locale are up to. You’ll want to research both inspiration and competitors. The difference here is that competitors are the people who are working directly with your current clientele. Your inspiration, however, can be photographers whose work you admire but may have a more luxurious experience than you can offer.
Compare and contrast to see what sets you apart. There may be 10 fine art wedding photographers in your city, but are you one that also shoots film? Or perhaps, you’re someone who blends fine art portraiture with candid, fun party photos. Figure out what you can offer that others are missing. You’ll want to see what makes you unique so you can tailor your messaging as such.
Let’s talk about social media. This powerful marketing tool is one of the most effective ways to reach a massive audience. However, you’ve got to play your cards right. It’s so important to stay consistent with your posts on social. Stay active on your platforms of choice to be able to appear booked and busy, which builds appeal. Plus, you’ll be putting your work in front of more eyes the more you share.
Beyond regular posting, there is a huge element to this: consistency. Say you can only post on social media 1-2 times per week… that’s just fine! Just make it count. Choose your posting days, like Monday and Thursday, to share a little something. Make the time so you can keep putting work out there, even if it’s just every so often.
You’ll also want to stand out with your website. It’s ideal to maintain your website regularly with updated portfolio work and regular blog posting. Like with social media, if you can only post every once in a while… be sure to be consistent with said posts. Make every piece of content count if you can only post infrequently. Your blog post SEO can be a make-or-break in marketing for wedding photographers.
Finally, when it comes to marketing for wedding photographers, ask for help when it’s needed. So many professionals stand out because they have a helping hand. There are so many hats to wear as a business owner, and you’ll want to put your efforts into your own strengths. Reach out to our team at the Genie VA for help with your marketing strategy in a big city. We’ve got the team and resources to make sure that you can pull in leads without compromising your artistry.
Photography Credit: Megan & Kenneth
Note: Since I work in the online space and am running my own business (just like you!), my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you (in fact, you might even get a discount!). Thanks for your support!
Note: Since I work in the online space and am running my own business, my content may contain affiliate links to products and/or software that I use or recommend. If you click the link and sign up, I may earn a small commission, at no extra cost to you. Thanks for your support!
HEY I'm HOLLY!
Owner & founder of The Genie VA. A virtual assistant agency for wedding photographers